Palmer’s Strategic Advisors
Engagement Options
Three Ways to Engage.
One Standard of Work.
Every engagement starts with understanding your business - your revenue, your cost structure, and where the cash is going. We determine the right level of support together. The goal is always the same: financial clarity that creates measurable, permanent improvement.
Who We Work With
Built for One Type of Business.
Palmer's Strategic Advisors works exclusively with established Food & Beverage operators generating $1M–$20M in annual revenue who are experiencing growth pressure.
The revenue range matters because complexity, working capital strain, and margin pressure increase at scale. This is where the work lives.
Good Fit
- Multi-SKU brands with expanding distribution
- Craft breweries & alcohol brands entering retail
- Food CPG manufacturers & bottlers
- Emerging national CPG brands
- Restaurants with production/wholesale operations
Not a Fit
We are not a fit for pre-revenue concepts, hobby brands, or teams seeking one-off accounting help without strategy. If you're under $1M in revenue, still in concept phase, or looking for bookkeeping — PSA is not the right partner. We'll tell you that upfront.
Proven Impact
$500K+
Margin Recovered
$1M–$20M
Revenue Sweet Spot
3
F&B Verticals Served
11×
Best Engagement ROI
10-DAY FRAMEWORK
The Shelf-to-Savings™ Diagnostic
Most financial reviews tell you what happened last month. The Financial Pressure Test (FPT) is a tactical 10-day stress test designed to find the exact points where your cash and margin are leaking today.
We map your entire financial infrastructure against five critical pressure layers, quantifying every operational inefficiency into annual recoverable dollars.
● THE IRON GUARANTEE
If we don't identify at least 5× ROI in recoverable margin, the entire diagnostic is completely free. No invoice. No questions asked.
● LAYER 01
COGS Compression
Identifying exact per-SKU production inefficiencies, yield loss, and raw material cost bloat.
● LAYER 02
Overhead Misallocation
Realigning fixed costs to reveal true unit economics and eliminating redundant operational spend.
● LAYER 03
Working Capital Drag
Unlocking trapped cash in bloated inventory, sluggish receivables, and misaligned supplier terms.
● LAYER 04
Pricing Gaps
Finding margin leakage between wholesale discounting, promo spend, and actual retail shelf price.
● LAYER 05
Growth Tax
Mapping the hidden cash burn of new distribution agreements, slotting fees, and broker commissions.
FEATURE MATRIX
Side-by-Side Breakdown
| Feature | FPT | Elite | Advisory |
|---|---|---|---|
| Shelf-to-Savings™ Diagnostic | ✓ | ✓ | ✓ |
| Findings report with opportunities | ✓ | ✓ | ✓ |
| Prioritized action plan | ✓ | ✓ | ✓ |
| Monthly Scoreboard | — | ✓ | ✓ |
| Accounting & Bookkeeping | — | ✓ | — |
| Payroll | — | ✓ | — |
| Tax Planning | — | ✓ | — |
| 13-week Cash Forecast | — | ✓ | ✓ |
| Scenario Modeling | — | ✓ | ✓ |
| Vendor Negotiation | — | ✓ | ✓ |
| Investor Modeling | — | ✓ | ✓ |
| On-call Support | — | ✓ | ✓ |
| Engagement Type | One-Time | Ongoing | Ongoing |
FPT CREDIT STRUCTURE
- 100% credited toward Elite if signed within 5 days of readout
- 50% credited toward Advisory if signed within 5 days of readout
KEY DIFFERENCE FROM ELITE
Advisory does NOT include accounting, bookkeeping, payroll, or tax planning. Strategic CFO layer only. Requires existing accounting setup.
THE THREE TIERS
Choose Your Engagement Level.
Every engagement starts with understanding your business. We determine the right level of support together.
ONE-TIME DIAGNOSTIC
Financial Pressure Test
A focused 10-day diagnostic designed to stress-test your margins and cash flow.
$2,995
Fixed one-time fee
- Diagnostic across all 5 pressure layers
- Margin opportunities quantified in dollars
- Prioritized action plan with timelines
- 60-minute readout call with Scotty
ONGOING PARTNERSHIP
Elite Finance Partnership
A fully integrated finance function: accounting, tax strategy, and high-level CFO advisory.
$6,500+ /mo
Scales with business complexity
- Accounting, Bookkeeping & Payroll
- Monthly Profit + Cash Flow Scoreboard
- 13-week rolling cash forecast
- Scenario modeling & decision support
STRATEGIC ONLY
Advisory-Only Partnership
For brands with strong existing accounting that need the strategic CFO layer on top.
$3,500+ /mo
Requires existing accounting setup
- Monthly Scoreboard and KPI review
- Unit economics: SKU contribution margin
- Scenario modeling & cash forecasting
- On-call for time-sensitive decisions
FOUNDER & EXPERTISE
Built by a Founder Who Reads the P&L First.
PSA serves F&B founders across three distinct verticals: Beverage, Food CPG, and Alcohol. Each with its own cost structure, compliance layer, and cash flow dynamics.
Scotty Palmer
Founder & Fractional CFO
Scotty Palmer is a Fractional CFO built exclusively for F&B operators navigating the $1M–$20M stage. After reviewing hundreds of P&Ls, he identified the pattern costing founders millions: scaling top-line revenue while unknowingly operating on structurally broken financial foundations.
Three Core Pillars
01
Visibility
Into the numbers that actually matter, not just the ones that look good in a deck.
02
Systems
That catch problems before they become crises, not after the damage is already done.
03
Strategy
That aligns every financial decision with long-term brand goals and sustainable growth.
Your Margin Is Already There
30 Minutes. One Big Margin Win.
Find your single biggest recoverable margin opportunity - at no cost, and with absolutely zero obligation. Strictly reserved for established Food & Beverage founders generating $1M - $20M.
DURATION
30 minutes
COST
No charge
OBLIGATION
None
CONTACT
+1 (941) 356-4204
Palmer’s Strategic Advisors
123 Financial District, Suite 400
New York, NY 10005
[email protected]
+1 (800) 555-0199
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