Palmer’s Strategic Advisors
CFO ADVISORY · EXCLUSIVELY FOR F&B BRANDS · $1M–$20M REVENUE
Your Revenue Is Growing. So Why Is
Cash Still Tight?
You don't need more sales to fix your margins. You have a financial structure problem that is silently draining cash before it hits your bottom line.
- Margins disappearing into operational blind spots
- High revenue volume with disproportionately low cash reserves
- Financial decisions made on lagging, inaccurate data
THE REAL PROBLEM
Growth Doesn't Break Revenue.
It Breaks Cash.
You are acquiring customers, securing distribution, and moving volume. Top-line revenue looks phenomenal on paper. But below the line, compounding inefficiencies are silently devouring your cash position before it ever hits your bank account.
Wholesale Margin Compression
Distributors and retailers demand escalating margins while raw material costs rise, trapping you in a perpetual squeeze that erodes your fundamental unit economics.
Leak: 3-5% of gross revenue.
Trade Spend & Promotional Bleed
Unoptimized slotting fees, mandatory retailer discounts, and poorly tracked promotional spends are written off as 'cost of doing business' instead of hard cash losses.
Leak: $150k - $400k annually.
Supply Chain & COGS Creep
Incremental increases in packaging, freight, and warehousing are absorbed internally rather than passed through strategically, quietly destroying gross profit.
Leak: 2-4% points of gross margin.
Hidden Chargebacks & Fees
Retailers penalize you with arbitrary chargebacks, late fees, and short-pay deductions that go entirely uncontested due to a lack of internal accounting bandwidth.
Leak: Up to 2% of top-line revenue.
Working Capital Misalignment
Inventory is paid for 60 days before it’s sold, while distributors take 45 days to pay you. The resulting cash gap forces reliance on expensive debt just to stay afloat.
Leak: Constrained liquidity & high interest.
SG&A Bloat & Over-Hiring
Adding fixed headcount to solve operational inefficiencies instead of fixing the underlying processes, permanently raising your business break-even point.
Leak: $200k+ in unnecessary overhead.
"We were doing $15M a year and celebrating top-line growth, but I was waking up at 3 AM terrified about making payroll. Growth was literally bankrupting us."
- F&B Founder, $15M Revenue
Scotty Palmer, Founder
Advisor to investors and operators of enduring consumer brands.
Previously held senior commercial and strategy roles across global CPG, portfolio companies, and advisory firms. Work has spanned North America, Europe, and select Asia-Pacific markets.
- Board and investment committee experience
- Operator and advisor across PE-backed brands
- Built and led cross-functional commercial teams
ABOUT & ORIGIN
A practice built for the realities of heritage brands
Palmer’s Strategic Advisors emerged from a pattern: enduring brands with strong bones but fraying playbooks. Sponsors and operators were inundated with capital, optionality, and noise—while the brands themselves required discipline, patience, and a clear point of view.
The firm exists to be a steady, strategically rigorous counterweight—to bring perspective from multiple portfolios and cycles, while remaining deeply embedded in the particularities of each mandate.
“The best outcomes come when brands, investors, and operators are aligned on what should not change—and equally clear-eyed about what must.”
Perspective
Multi-portfolio, multi-cycle context without losing sight of the specific brand in front of us.
Discipline
Structured thinking, clear trade-offs, and bias to implementation—not just decks.
Stewardship
A long view on brand equity, people, and ownership, not just short-term metrics.
THE SYSTEM
Five Layers of Hidden Margin. One Proprietary Framework.
CASE STUDIES
Zero New Revenue Required.
Specialty Coffee Roaster
$8.2M Revenue
Growing top line, but cash reserves dropping to 14 days.
- Found $140K in redundant software spend
- Restructured debt saving $85K/yr
- Negotiated net-45 terms with primary supplier
+$310K Recovered Cash
Regional CPG Brand
$14.5M Revenue
Scaling into major retail but gross margins compressing.
- Identified 8% margin leak in co-packing
- Optimized logistics routing saving $120K/yr
- Eliminated unprofitable SKUs
+$425K Recovered Cash
Multi-Unit Restaurant Group
$18.1M Revenue
Labor costs and food waste eroding store-level profitability.
- Implemented daily theoretical food cost tracking
- Optimized labor matrices saving 3% of sales
- Renegotiated waste management contracts
+$580K Recovered Cash
"The Palmer team found $310,000 in cash flow we didn't know we were leaking. We didn't have to sell a single new bag of coffee to double our profit."
— CEO, Specialty Coffee Roaster
THE FINANCIAL PRESSURE TEST
10 Days. Every Leak Found. Guaranteed.
You don't need to double your sales to fix your cash flow. You need to plug the leaks. Our Financial Pressure Test is a surgical 10-day diagnostic designed exclusively for $1M–$20M F&B brands to uncover hidden margin and trap cash where it belongs—in your accounts.
Complete historical cash flow analysis
SKU-level margin erosion mapping
Vendor pricing and terms audit
Hidden OPEX waste identification
Custom 90-day cash recovery roadmap
ONE-TIME INVESTMENT
$2,995
- Full P&L and Balance Sheet Diagnostic
- SKU-Level Margin Analysis
- Vendor Contract & Terms Review
- Hidden OPEX Leak Identification
- Cash Conversion Cycle Audit
- Debt & Liability Optimization
- Proprietary Shelf-to-Savings Mapping
- 90-Day Step-by-Step Recovery Plan
The Iron Guarantee
If we don't find at least $15,000 in annualized hidden margin within 10 days, you don't pay. It's that simple.
100% Risk-Free. Zero New Revenue Required.
CHOOSE YOUR NEXT STEP
Three Options. One Right Answer for Where You Are.
01
Watch Free Training
For: The skeptical or early-stage.
Learn the methodology without any commitment.
- Full framework breakdown
- Real case study walkthroughs
- Identify your margin leaks
- Instant access, no strings
MOST POPULAR
02
Book a Clarity Call
For: The ready-to-scale.
Discuss your numbers and see if we're a fit.
- 1-on-1 strategy session
- Identify your biggest growth constraint
- Custom roadmap tailored to you
- No pressure, pure value
03
Start the FPT
For: The decisive.
Skip the call and begin your 10-day audit.
- 10-day intensive margin audit
- Zero disruption to operations
- Guaranteed ROI presentation
- Immediate commencement
Common Questions
You're Probably Thinking One of These Things.
I don't have time for this right now. We're too busy growing.
We know. That’s exactly why you’re losing margin. High-growth F&B founders are spread too thin to audit their own supply chains, review co-packer contracts, or renegotiate distributor terms.
We don’t add to your plate. We take the data, run the analysis, and hand you an execution plan. Our process requires less than 3 hours of your time over 10 days.
$2,995 is a lot to spend when cash is already tight.
It’s not a cost; it’s an extraction. Our average client finds 11x ROI within the first 90 days.
If we don’t find at least enough hidden margin to cover our fee, you don’t pay. You are literally risking nothing but the time it takes to hand over your P&L.
My CPA or bookkeeper already handles my finances.
Your CPA is a historian. They tell you what happened last month for tax purposes. Your bookkeeper reconciles the bank account.
Neither of them are looking forward to optimize your unit economics, renegotiate your 3PL contracts, or find the 4% margin leak in your ingredient sourcing. We are strategic advisors, not accountants.
The Margin Is Already Inside Your Business.
Let's Find It.
Every day you wait is another day of margin left on the table. The structure you need to stop the leaks and scale with confidence is one decision away.
The cost of doing nothing is higher than the cost of fixing it.
IRON GUARANTEE
EXCLUSIVELY F&B
SPEED
NO NEW REVENUE
Palmer’s Strategic Advisors
123 Financial District, Suite 400
New York, NY 10005
[email protected]
+1 (800) 555-0199
© 2026 Palmer’s Strategic Advisors. All rights reserved.